{"id":75446,"date":"2020-01-02T07:40:40","date_gmt":"2020-01-02T07:40:40","guid":{"rendered":"https:\/\/wp.plan-it-all.in\/?p=75446"},"modified":"2022-04-05T12:39:52","modified_gmt":"2022-04-05T12:39:52","slug":"limportance-du-marketing-immobilier-aujourdhui","status":"publish","type":"post","link":"https:\/\/wp.plan-it-all.in\/fr\/limportance-du-marketing-immobilier-aujourdhui\/","title":{"rendered":"L\u2019importance du marketing immobilier aujourd\u2019hui"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1424.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><h2>Qu&#8217;est ce que le marketing immobilier en 2020?<\/h2>\n<p style=\"text-align: justify;\">Depuis d\u00e9j\u00e0 quelques ann\u00e9es, les <strong>recherches de biens immobiliers<\/strong> commencent sur Internet et sur mobile. Une <strong>strat\u00e9gie digitale en marketing immobilier<\/strong> est donc incontournable aujourd\u2019hui.<\/p>\n<p style=\"text-align: justify;\">Avant d\u2019en dire plus sur le sujet, commen\u00e7ons par d\u00e9finir ce qu\u2019est le marketing immobilier. <strong>Fabrice Larceneux<\/strong>, auteur de l\u2019ouvrage \u00ab <strong><em>Marketing de l\u2019immobilier<\/em><\/strong> \u00bb, donne cette d\u00e9finition :<\/p>\n<blockquote>\n<p>\u201cA la fois strat\u00e9gique et op\u00e9rationnel, le marketing de l\u2019immobilier recouvre un ensemble de techniques, de m\u00e9thodes et de moyens dont disposent les agents immobiliers pour pr\u00e9voir, influencer et satisfaire les besoins des acheteurs et vendeurs potentiels\u201d.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Il s\u2019agit donc bien <strong>d\u00e9crypter les besoins des clients<\/strong> et de mettre en place des strat\u00e9gies pour y r\u00e9pondre au mieux.<\/p>\n<h2>Le marketing immobilier 2.0<\/h2>\n<p><img decoding=\"async\" class=\"lazyload size-medium wp-image-74075 alignright\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27213%27%20viewBox%3D%270%200%20300%20213%27%3E%3Crect%20width%3D%27300%27%20height%3D%27213%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/blog.plan-it-all.com\/wp-content\/uploads\/2020\/01\/marketing-immobilier-300x213.jpg\" alt=\"\" width=\"300\" height=\"213\" \/><\/p>\n<p style=\"text-align: justify;\">Le web ayant r\u00e9volutionn\u00e9 la mani\u00e8re d\u2019<strong>acqu\u00e9rir de nouveaux prospects<\/strong>, il ne faut donc plus utiliser les m\u00e9thodes d\u00e9pass\u00e9es et co\u00fbteuses du marketing immobilier classique.<\/p>\n<p style=\"text-align: justify;\">Une des <strong>cl\u00e9s du marketing immobilier 2.0<\/strong>,\u00a0ce sont les annonces immobili\u00e8res en ligne optimis\u00e9es. <strong>Valorisez vos biens \u00e0 vendre ou \u00e0 louer<\/strong> avec des plans r\u00e9alis\u00e9s en 2D ou 3D. En parcourant l\u2019annonce, les futurs acheteurs visualisent mieux le logement qu\u2019il d\u00e9sirent. C\u2019est encore plus utile pour les prospects un peu press\u00e9s qui ne liraient pas attentivement les descriptions des espaces.<\/p>\n<h2>Une annonce immobili\u00e8re esth\u00e9tique et attirante<\/h2>\n<p style=\"text-align: justify;\">Avec <strong>une annonce immobili\u00e8re compl\u00e8te<\/strong> et enrichies de plans esth\u00e9tiques, vous augmentez le nombre de clients qui souhaitent louer ou acheter le bien, car votre annonce est attirante,. Mais vous \u00e9liminez aussi les acheteurs qui ne d\u00e9sirent pas telle ou telle disposition d\u2019habitation.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/my.plan-it-all.com\/login?locale=fr\" target=\"_blank\" rel=\"noopener noreferrer\">PLAN IT ALL<\/a> \u00a0vous permet de faire<strong> cr\u00e9er des plans de vos biens immobilier <\/strong>tr\u00e8s facilement. Pour ce faire, il vous suffit de<\/p>\n<ul>\n<li style=\"text-align: justify;\">d\u00e9poser une photo d\u2019un croquis fait main ou un plan d\u2019architecte sur la plateforme en ligne<\/li>\n<li style=\"text-align: justify;\">choisir vos options. Par exemple : avec ou sans meubles, type de mesures, choix des couleurs, logo, &#8230;<\/li>\n<li style=\"text-align: justify;\">t\u00e9l\u00e9charger en ligne votre commande de plan 2D ou 3D<\/li>\n<\/ul>\n<p><b>Cr\u00e9ez des plans 2D ou 3D de vos biens immobiliers sur <a href=\"https:\/\/my.plan-it-all.com\/login?locale=fr\" target=\"_blank\" rel=\"noopener noreferrer\">PLAN IT ALL<\/a>.<\/b><\/p>\n<p>[maxbutton id=&#8221;3&#8243; text=&#8221;CR\u00c9EZ VOS PLANS&#8221; ]<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":82258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-75446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-immobilier-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019importance du marketing immobilier aujourd\u2019hui - Plan It All<\/title>\n<meta name=\"description\" content=\"Le web a r\u00e9volutionn\u00e9 la recherche de biens immobiliers. 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